Articles on PR for People

Chicago by way of Canada | Serena Wadhwa, Psy.D., LCPC, CADC

“I was born in Canada and raised in the suburbs of Chicago,” Serena Wadhwa said. “As someone who is bi-cultural, I think the greatest obstacle in coming to America is balancing two very different cultures. The greatest joy I have experienced in being an American is when I was sworn in for my citizenship. One day I hope to open my own counseling center.”

Serena Wadhwa, Psy.D., LCPC, CADC, received her doctorate in Clinical...


From Belarus | Olga Szwed

 

Olga Szwed is from Gomel the second-largest city in Belarus.  An extraordinary fashion designer/stylist, she came to America to study at the International Academy of Design and Technology. Aside from designing couture fashion for her own proprietary brands, Olga de la Couture, and her former bridal shop La Belle Reve, Olga is the creative director and designer for Poppy & Bloom, which offers whimsical prints,...


What You Should Know About Hiring a PR Firm

9 Things Every Business Should Know About Hiring a PR Firm (But Were Afraid to Ask)  


What’s so Great About Smiling

What is it about smiles that, at least to Americans, are so appealing?  I was buying something at my local CVS and when I chanced to smile at the checkout clerk who smiled back at me with a 100 watt smile.  There was no apparent flirting going on.  And, while I am most certainly capable of flirting, am pretty fit, and do look a bit younger than my chronological age, I was also at least as old as her grandfather.  She was just responding to...


Wali Collins on That One Thing

What is that one thing you could do for hours? The thing you feel you were born to do.  What is that particular something that when you are doing it, it bring you peace and a certain calmness? My question to you is why are you not doing it all the time? Is it because you have other responsibilities or a job?

Believe it or not, you can make a career out of whatever your passion is.

Think about it. If we all did our...


Jobs:The Coming War!

One of my interns recently commented that she had observed “so many old people” working in places such as Fedex-Kinkos, Home Depot, and Rite Aid.  She wasn’t making a comment on the culture as being “old” as much as she was observing that many of these oldsters who are working are doing so because they have not saved enough for retirement.  Some companies prefer to hired older people because they bring a...


Tell me About Yourself

“Tell me about yourself!” How many times have you heard this in a job interview? How you respond can make all the difference in the outcome. How do you stand out from the pack in a clear, concise and memorable way? Every business professional, whether you are in the job market or not, needs a personal brand statement that quickly outlines your value in the workplace. Think of it as your personal elevator speech.

 Preparation is...


Meaningful Work for Baby Boomers

In today’s economy, every employee is vulnerable. Baby boomers are often the most concerned, believing their opportunities to find meaningful work are more limited. If they are open-minded and creative, however, there are many existing possibilities.

 Work remains important to this population, even after they become retirement-eligible. Studies show that 80% of boomers intend to work after their official retirement, mostly...


Tattoo-ing You

This past Saturday I was in a ballet class and noticed the tattoo on the dancer in front of me. Nicole had a large butterfly tattoo on her back. For me, this was a branding moment. I don’t know Nicole that well, but I do know that butterflies are so meaningful to her that she wants one on her back for the rest of her life.

According to a 2012 Harris Poll, one in five American adults has at least one tattoo, which is up...


Digital Strategy: Job Hunting in the Connected World

Looking for a job in the Digital Era is as much about preparation and attitude as it is background and ability.

Create a cover letter template.  This is an email template you reuse, modifying it each time. Your cover letter should be short, sweet and to the point.  And it also should be personalized with the recipient’s name, their company name and address, etc.  Sending out a non-personalized cover letter makes...