Business

In the Belly of the Whale

Category: 

Why bother to hire a P.R firm when you can do it yourself? Would you extract your own teeth, perform surgery on your own brain, or represent yourself pro se in a court of law?  Okay, maybe you think P.R. is something easy that anyone can do, but it’s not true. In the age of trolls, flamers and bullies, you will end up being swallowed by a big flopping fish. Floundering? It’s warm down there in the belly of the whale. Dark too.  You think you’re going somewhere but you’re not. Why stay there and drown when you could be swimming upstream?

read more..

Latest Posts in Business

Making Your Mark

In Making Your Mark – Through the Dark, an important question is posed. If P.R., marketing and branding experts have been humbled by the vagaries, snafus and traps of the Dark Web, then why do you think it works for you?


PR for People® THE CONNECTOR – JANUARY 2019

One area of our lives that takes away our control is the internet and social media. Many of us are tethered to our phones and devices. And in some ways, they are more than critical tools of communication, but have become appendages of our own identity. For those of us who must promote ourselves, or our businesses, we are reliant on the internet and social media. We have yet to acknowledge that very few of us have the expertise or the money to navigate the Dark Web. 


New Trends in Business Funding for 2019

Capital is the lifeblood of any business. And without a steady flow of capital, any business established for the purpose of turning a profit, will soon wither and die. In the lifecycle of a most small businesses, there are two key points at which funding is most necessary - during the startup or launch phase and during times of growth or scale-up. For 2019, there are several new trends in business funding that are both innovative and responsive to the needs of entrepreneurs during launch and growth phases. 


The Real State of the Economy

The Real State of the Economy: The Worst of Times for Employees Is the Best of Times for Investors

 

The Business that PR Built

Although today’s tight economy makes it harder to outsource PR, entrepreneurs of all sizes and stripes will still need to launch their own outreach.  People who are not experienced in marketing spend too much time on one facet of PR. They think they only have to do one thing well to break through the clutter. It is a colossal blunder to focus on one area and neglect the other things that you need to do.