Business

In the Belly of the Whale

Category: 

Why bother to hire a P.R firm when you can do it yourself? Would you extract your own teeth, perform surgery on your own brain, or represent yourself pro se in a court of law?  Okay, maybe you think P.R. is something easy that anyone can do, but it’s not true. In the age of trolls, flamers and bullies, you will end up being swallowed by a big flopping fish. Floundering? It’s warm down there in the belly of the whale. Dark too.  You think you’re going somewhere but you’re not. Why stay there and drown when you could be swimming upstream?

read more..

Latest Posts in Business

Zenith Capital Introduces New Senior Living Community in Covington, Washington

New community features 98 residential units, providing assisted living and memory care services. 


IBM Kenexa Recruitment Department In Lincoln, Nebraska, Houses Employment Branding Machine for International Brands

Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.

“Hiring the wrong...


Do the Hustle!

The “gig” economy is a lifestyle all its own

By Matt Robinson

I’ve been hearing a good deal lately about this new “gig” economy in which people take a number of smaller jobs instead of aiming for the gold watch after 40 years at the plant.

As someone who has been living it for 20 years, I am not sure what is all that “new” about it.

In the past two decades, I have published over 4,000...


Working in Finance... Not your typical 9-5, maybe it should be?!

Being employed in the “Office of the CFO” doesn’t usually come with a 40 hours work week. Granted, most jobs have peak hours and seasonalities which mean that you have to work a little longer to make the deadline ‘sometimes’; but in the finance department, things are a little different. Working long hours and overtime is the norm in Finance; not ‘sometimes’. 

Finance needs to collaborate with none-finance; create processes and ensure consistency in execution of Planning. So ‘soft skills’ are needed in Finance too. There is a light at the end of the dark tunnel of working in Finance. Automate, automate and automate.


The Importance of Life Insurance

For years, everybody asked me if I watched the TV show Breaking Bad, which I had not. Finally, I broke down, bought Netflix, and started watching the show. After a couple of episodes, I became aware that part of the reason the main character becomes a drug dealer is because he is financially desperate.

As an individual who is suffering from cancer, his concern is for his family and what he is going to leave behind. Will...