PR for People

About PR for People

PR for People provides low-cost PR tools and services to help people build professional brands that are compelling, distinct and newsworthy.  Even though the media has become highly fragmented, there is no better way to earn credibility than to receive authentic news coverage. PR for People gives people a place where they can share their news with the world. Our people are business professionals, creative professionals, performing artists (entertainers), authors and academics.

Our History

In 2003, Patricia Vaccarino founded Xanthus Communications LLC, a Seattle-based PR firm that offers a full range of PR services with its core expertise in media relations. Clients include companies and organizations of all sizes as well as individuals. Through her work as a PR practitioner, Ms.Vaccarino came to the realization that individuals need to promote themselves just as companies do. However, most individuals cannot afford the high price of retaining a PR firm.

In 2007, she created a spin-off entity, PR for People®. The PR for People® website gives subscribers the ability to build their own online press kits. Subscribers also receive media opportunities from the press.

In August 2012, PR for People launched a quarterly digital magazine, The Connector, that features news stories about the subscribers of PR for People. The current magazine is transmitted to a proprietary list of thousands, half of whom are journalists.

During 2015, PR for People integrated The Connector magazine concept with its subscription-based PR tools and services, and launched a web news portal.  The news portal features stories about people who are engaging, compelling and newsworthy. PR for People works with professional journalists and maintains a cadre of ground reporters from all over the world. PR for People has evolved to become the leading news site covering people, companies and innovations that are impacting their local communities.

Interested in writing for The Connector? Contact us: