Patricia VaccarinoExpert in Public Relations Strategy for Individuals
Patricia Vaccarino has over 30 years' expertise working with a wide range of national and international clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, and individuals.
Patricia Vaccarino has over 30 years' expertise working with a wide range of national and international clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She is especially well-known for her talents in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity.
Ms. Vaccarino owns her own public relations firm, Xanthus Communications. In 2007, she spun-off a second entity PR for People® to serve individuals who need PR to build their professional brands.
Patricia Vaccarino is originally from Yonkers, New York. After college, she traveled across the country in a battered Chevy Impala on I-40 and up the California coast on Pacific Highway 101 to “See America” and landed in Seattle with only $300. She worked as a paralegal in antitrust law, and later went to law school. Her interest in law was rooted in her love of writing, so she began writing professionally--articles, copy, scripts, and press releases and was asked by a film production company, Kaye Smith Productions (founded by Seattle businessman Lester Smith and Hollywood celebrity Danny Kaye), to do their Public Relations outreach—that was her start in PR.
Before starting her own firm, Ms. Vaccarino has worked as the director of business development for GIRVIN | Strategic Branding, and at the University of Washington as a public information specialist working with research scientists on AIDS, Genomics, and bio-defense initiatives. Ms.Vaccarino served as the director of public relations for 360 Powered Corporation, which developed groundbreaking search technology for the Internet. Ms. Vaccarino was also a founding member and vice president of communications at PublishingOnline. She helped build PublishingOnline from start-up obscurity to ranking fourth among top online book sites.
Ms. Vaccarino graduated with honors from the University of Rhode Island, and also has advanced education from the University of Puget Sound School of Law (now Seattle University School of Law).
As an accomplished writer, Ms. Vaccarino has written award-winning film scripts, press materials, articles, speeches, Web content, marketing collateral, and six books. In her spare time she trains in ballet, enjoys hiking, biking, gardening and cooking authentic Italian food. She lives in downtown Seattle close to the landmark Pike Place Market. She has another home on the Pacific coast in Manzanita, Oregon, where a herd of elk frequently visit her property.
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