William LulowCommercial Photographer and Photo Teacher
William Lulow is a commercial portrait and corporate photographer in the Greater New York Area. His clients include IBM, Swiss Re, Westchester Magazine and Michael Baker International (Engineering), among many others. William is also a certified teacher of photography having been an adjunct professor at New York's New School For Social Research. He publishes daily blog articles on photography. His goal is to raise people's awareness of photographic principles in order to better their photographic efforts.
William Lulow began his lifelong interest in photography when he was eleven years old. He began shooting pictures for his high school yearbook. After graduating from the University of Wisconsin, this interest turned into an obsession when William moved to Denver, Colorado and began working for the Denver Post as a stringer.
He started by photographing rock bands in concert. The first was Rod Stewart and he quickly added such performers as Judy Collins, Muddy Waters, Linda Ronstadt, Elton John, Neil Young, David Crosby, Taj Mahal, The Grateful Dead, John Kay, Stephen Stills and Mike Bloomfield.
Realizing that he wanted to be a studio photographer, William headed back to his hometown – New York City. In New York he studied with several well-known studio photographers, including the famous portraitist Philippe Halsman.
William continued to hone his craft, polishing his printing skills, perfecting his studio lighting techniques and learning more of the business of studio photography, before opening his own studio in 1980.
Lulow’s first studio was on Manhattan’s Upper West Side, which he maintained for 8 years before moving downtown to Manhattan’s Photo District in 1988. William conducted his business as well as many classes in studio lighting until the building was sold in 1998.