Articles on PR for People

For Veterinarian Dr. Morris Samson, the cycle of healing and sustainability is an integral part of his life.

Dr. Samson, who originally hails from Toronto, Canada, possesses a rare confluence of compassion, intellect and business acumen. He is a healer, but is also deeply pragmatic about running a successful Veterinary practice that can serve as role model to other Veterinary industry-related businesses. 

He...

Before jumping into battle. What’s your strategy? Your press release is not a single longship randomly scouting for a new waterway. Each press release must fit into an overall strategic campaign, which means drafting multiple press releases in a layering of stories, and creating compelling visual content that is adapted to each social channel.

Let your voice ring clear. What’s your message? Your...

Recently, a senior middle manager working for a Fortune 500 technology company called to learn if our PR firm could help reposition his professional brand. He had been with the same company for 20 years, but his most recent promotions had been lateral; he felt he would never be considered for the CEO slot. This company, similar to many others, does not promote a new CEO from within and instead recruits...

A Dirty Business: What Ever Happened to Jimmy Hoffa?  It’s been 39 years since Teamster boss Jimmy Hoffa disappeared. On every anniversary of Hoffa’s disappearance, a new theory emerges about the location of his final remains. Here are just a few of them:

     • Hoffa’s body was put in a 55-gallon steel drum, and carried off in a truck, then buried on the...