APRIL 2024 MAGAZINE

What is the difference between a winemaker and a cider maker? Answer: only the fruit they use. Both are licensed as winemakers, which gives them the right to ferment fruit. Jay Kenney and Karl Kister are passionate about cider. Jay emphasizes that plain apple juice or pressed apples should never be called cider, because cider  is fermented. He and Karl started Clear Fork Cider Company in Denver, Colorado in 2015.

Although today’s tight economy makes it harder to outsource PR, entrepreneurs of all sizes and stripes will still need to launch their own outreach.  People who are not experienced in marketing spend too much time on one facet of PR. They think they only have to do one thing well to break through the clutter. It is a colossal blunder to focus on one area and neglect the other things that you need to do. 

​Gender bias in startup funding is pervasive and persistent. For a lot of budding female entrepreneurs looking to establish their own businesses or launch a startup, securing capital or funding is a challenging and sometimes very unfair activity as there is still a lot of gender bias from investors. Many investors view women as new to business and entrepreneurship as women were only able to get access to business credit beginning in the early 1970’s. After nearly 50 years, you might think that things have changed but, sadly, they’ve changed much. Today, as we move well into the 21st century, gender bias in startup funding is alive and well.