Patricia Vaccarino

If you want get the word out about your good works, there are a number of tactics you can implement that are time-efficient and won’t break the bank. To run an effective PR campaign, you need to create a strategy that encompasses the five P’s: Positioning, Platform, People, Promotion and Perseverance.

Every summer while I’m on the Oregon coast, I make blackberry pie.  The concept of pie is larger than a summer pie and means whole or wholeness that is divisible into shares. If you apply the concept of pie to the media, it is apparent that only a few people like Donald Trump and Kimye who get the whole pie.

It takes lots of dollars to catapult yourself to a height that commands whole media attention—from Twitter to the...