Esquire Magazine

George Lois Packs a Punch

Category: 

When legendary ad man George Lois speaks, it is no small thing. His performance is a one-man-show offering us a guided tour through the golden age of popular culture. Hailed as the Golden Greek when he first came on the scene, over the years he’s been honored with Lifetime Achievement Awards from the American Institute of Graphic Arts (AIGA) and the Society of Publication Designers (SPD), and inducted into the Art Directors Hall of Fame, the One Club Creative Hall of Fame, and been awarded the AIGA Gold Medal. Now that we have the awards out of the way, we can get on with understanding the ethos of George Lois. After all, we all know awards come and go, but nothing compares to the work that sustains a universal and lasting...

read more..

Latest Posts in Esquire Magazine

George Lois and Muhammad Ali | On Race and Courage

George Lois recently walked me through the process that led to his idea of putting Muhammad Ali in the pose of a martyr on the cover of Esquire Magazine.

Muhammad Ali on the Cover of Esquire Magazine in 1968 sparked a heated controversy. The Esquire cover depicted the famous boxer being pierced by six arrows. How Muhammad Ali came to grace the cover was a deliberate stroke of genius created by legendary ad man...