Articles on PR for People

Startup Metrics: What you need to grow your company

As a startup or early stage business, tracking metrics brings direction and strategy to your company. It also encourages a change in performance when evaluating those metrics and the goal is always to improve those metrics. Without measuring your metrics, you’re unable to improve.


Combating gender bias: Support for female entrepreneurs

In the business world today, the number of women entrepreneurs is growing rapidly with more and more female-founded entrepreneurial ventures being established on a daily basis. In fact, as of 2016 there were more than 9 million women entrepreneurs in the United States. Since 2001, the growth rate of women-owned firms has been 1.5 times higher than other small businesses. Overall, firms led by women account for about 5 million U.S. jobs.


Free Online Resources Supporting Entrepreneurial Success

When starting up a business it can be hard to know where to begin. There are many things to consider including who to turn to for the right advice or which tools you’ll need to succeed. Additionally, what kind of networks are important to your business and how do you plan for long term success?


Unique Resources for Veteran Entrepreneurs

Veteran entrepreneurs are increasingly showing their capacity to launch and grow successful startups. Military veterans are among the most esteemed individuals in the United States today as they have done a tremendous job serving their country as well as providing aid to other countries all around the world.


Why It’s Important to Have a Strong Startup Team

Although many startups launch with a single founder, to achieve the desired growth targets, at some point, it becomes necessary to bring on one or more co-founders, advisors and/or board members. As more people join the team, the group dynamics in startups become increasingly important and influential.


Are you ready to embark on the road to entrepreneurship?

An entrepreneurial mindset is key to startup success. According to a 2015 Gallup Poll, about 25% of Americans have considered starting their own business. In fact, only 13% do it.


There’s more to crowdfunding than you might think

The funding landscape has continued to shift and evolve over time. Traditional funding sources such as bank loans, angel investors, or venture capital still remain as prominent options for many, however, new avenues for startup funding have also emerged. One of the most notable is crowdfunding.


Intrapreneurship vs. Entrepreneurship - What’s the difference?

Intrapreneurship vs. Entrepreneurship - What’s the difference? When most people think of business the term “entrepreneurship” comes to mind but what is becoming an increasingly large driving force behind innovative companies today, is the introduction of intrapreneurship. 


Teen Entrepreneurs are Growing in Numbers

In the last decade, the number of teenage entrepreneurs has grown significantly. Research from Junior Achievement and Ernst & Young LLP (EY) shows that 41 percent of teens would consider entrepreneurship as a career option, versus working in a traditional job. Read on to learn more about some of the unique opportunities available for teen entrepreneurs as well as some important considerations for those ready to take the steps towards entrepreneurship.


How much do you know about impact investing?

According to the Case Foundation, impact investments are investments into companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return.