5 tips for doing PR Like a Viking

Before jumping into battle, what’s your strategy? 


Velvet Geek

Beginning in the homeland of fabric—Kashmir, India—painting on velvet has been around . During the 1970’s velvet painting had reached its ultimate high, that is, until now.

There is a man who is bringing this art form back from the days of dated subjects amongst this beautifully textured...


Seattle Reigns as Most Bookish City

Seattle’s long season of dark, rainy days fosters a population that treasures books. A United States Census Bureau survey showed that Seattle had the highest percentage of college and university graduates of any major U.S. city. Seattle was listed as the most literate of the country's sixty-nine largest cities in 2005 and 2006, the second most literate in 2007 and the most literate in 2008 in studies conducted by Central Connecticut State...


Beauty Moves

What we do physically for exercise—as a habit—has a direct bearing on how well we move. If we spend our time doing little or nothing physically, we awkwardly lumber through doors and into desks, furniture, walls and other people. Not all of us are movers, but even the posturing of choosing not to be a mover is a subtle form of communication. By moving intentionally and habitually, we feel the heaviness in ourselves, so we are then free to unleash the Beauty in being human.


California Street-Style: Snapshots from “The Land of Milk & Honey”

From desert sands and sandy beaches, to sprawling metropolises and mountain ranges, Southern California offers a beautiful juxtaposition of varying climates, landscapes and terrains, as well as a libertarian, laid-back yet glamorous culture.

As an international gateway to the United States and the principal hub for the American film industry, Southern California (or So-Cal) has become a notorious melting pot of languages, foods,...


Beauty: More than Skin Deep

In 2011, a year after her husband’s suicide, Amber Martini walked into Testament Tattoo in Leavenworth, Kansas. “I had been emotionally frozen and I wanted to feel something,” she said in a recent interview.

Her husband, Army Sergeant Ralph Mena, Jr., had loved tattoos, and this was a way she could honor his memory. She worked with tattoo artist Clinton Burkes to develop a design that expressed her grief, her anger, and her...


The Truth about Drugstore or Department Store Skin Care Products

There is a wide range of skin care products available on the market.  The competition is fierce and each brand must find a way to differentiate itself from the others.  Many of these skin care lines will promote ingredients that have no clinical support and unknown percentages.  As a consumer, this can be very confusing and it is often difficult to evaluate products to find the right one and determine whether their “promised results” are...


The Birth of Bronx Fashion Week: Flora Montes Hit the Ground Running

Thanks to Flora Montes, The Bronx has its own biannual Fashion Week, which coincides with New York Fashion Week. Although the Bronx native doesn’t have a background in fashion, as a 15-year marketing veteran and executive chef, she had the necessary skills to get the borough’s Fashion Week off the ground last year.  “Bronx Fashion Week was born from an idea I had after going to a fashion show in Manhattan,” she told me recently. “When I...