Digital Strategy for Fashion

Fashion is visual, emotional, as well as tactile.  Add internal and external perception factors, and fashion is a world unto itself.  Fashion has embraced digital, to great benefit.  What is the brand story, what content is best to distribute...


Miss Washington Gets Wrapped at the Paule Attar Salon

Have you ever wondered what a day in the life of a beauty queen is all about?  Mandy Schendel  recently visited the Paule Attar Salon and Spa in Bellevue to receive the royal beauty treatment.  Her visit started with a Anti-Toxin Body Wrap with...


Monir Zandghoreishi has Got “The Look”

In the fashion industry, Seattle is a well known incubator for startup apparel companies and up-and-coming designers. Now Monir Zanghoreishi, Program Chair for Fashion and Fashion Merchandising at the International Academy of Design and...


Le Yin Extraordinary Dancer and Teacher

Le Yin is from Nan Chang, China. In 1989, the Beijing Dance Academy auditioned several hundred children in his hometown and he was one of two chosen. Le Yin began his formal training there and continued his training with the Houston Ballet...