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Ambition in tech often quickly evolves into a maze. Technology has a way of opening mysterious doors. Those are doors one never expected to be there, much less to find, or to be the gateway to a world of new thought, commerce or opportunity. Digital Strategy often requires ambitious pursuits.
Let’s look at one such case in point, Flickr. The story of how Flickr came to be is a perfect example of surprise, agility, and unanticipated consequences. The developers were working on the beta test stage of a Massively Multiplayer Online Game (MMOG) that had a photosharing tool they’d previously begun work on a few years before. The tool turned out to be far more popular than the game, so the...