At first PR for People® was an idea, sort of like democracy. We wanted to equalize the playing field by giving people a fair chance to get recognition and success. Most people don’t know that PR for People® is a trademarked brand that’s been around for 12 years. Through the years, PR for People® has become many things. In old fashioned terms, I guess you could say that we’re champions for the common man. Only by today’s standards it’s about the common person—many different kinds of people. Everyday people. I guess you could say that we tell stories about ordinary people who are doing extraordinary things. We are the only media outlet that is focused on sharing great stories about people.