Startup success means getting your new business to where you want be in terms of factors such as product, market share, profitability, team and others. But as a founder, how will you know that you’ve arrived if you haven’t defined the metrics that equate to “startup success” for you. Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” Using SMART objectives can help your startup achieve startup success by defining a clear plan with measurable metrics to mark progress along the way.
