The statistics are staggering – 795 million people – or one in nine people in the world – do not have enough to eat. “I’m just one person, what can I do?” As it turns out, a lot, when given the opportunity to join forces.
Throughout my career in P.R. I’ve worked with many attorneys to help them build their awareness for brands and their law practices. Our news portal publishes news about lawyers and has a special section for law. The news portal also offers attorneys access to build an Online Press Kit. I enjoy working with attorneys because I have respect for their time constraints (billable hours) and know how to effectively use content marketing and expert positioning to build awareness for their reputation. I wrote this article especially for lawyers!!
A few weeks ago, we sent an email to our list, titled Know a Good Lawyer? We received some amazing responses and some terrible responses too. It was astonishing how many P.R. people couldn’t write three good sentences that answered the question: Why do you think your nominee is a good lawyer? One reader said there was no such thing as a good lawyer! Without explanation, and without apology, some lawyers nominated themselves. Some lawyers didn’t have a link to their bios, and many failed to read the instructions! Imagine how they review complex contract negotiations. Ha! We did get some good submissions and found that there are indeed lawyers out there who are making the world a good place to live! I hope you enjoy this round-up. Happy Law Day!
Paula McCandlis has joined Pacific ADR Consulting, LLC as a panel member. Ms. McCandlis is a shareholder and co-managing partner at Brett McCandlis & Brown, PLLC with offices throughout Washington State (Bellingham, Mt. Vernon, Everett, Seattle, Vancouver, and Spokane). Her law office handles personal injury and wrongful death cases.