Reputation Management

Latest Posts in Reputation Management

Building a Professional Reputation: Attorneys as Experts and Business Leaders

Throughout my career in P.R. I’ve worked with many attorneys to help them build their awareness for brands and their law practices. Our news portal publishes news about lawyers and has a special section for law. The news portal also offers attorneys access to build an Online Press Kit.  I enjoy working with attorneys because I have respect for their time constraints (billable hours) and know how to effectively use content marketing and expert positioning to build awareness for their reputation. I wrote this article especially for lawyers!!

The True Measure of a Brand

Recently, a senior middle manager working for a Fortune 500 technology company called to learn if our PR firm could help reposition his professional brand. He had been with the same company for 20 years, but his most recent promotions had been lateral; he felt he would never be considered for the CEO slot. This company, similar to many others, does not promote a new CEO from within and instead recruits...