PR and Branding

Latest Posts in PR and Branding

The True Measure of a Brand

Recently, a senior middle manager working for a Fortune 500 technology company called to learn if our PR firm could help reposition his professional brand. He had been with the same company for 20 years, but his most recent promotions had been lateral; he felt he would never be considered for the CEO slot. This company, similar to many others, does not promote a new CEO from within and instead recruits...