PR

Latest Posts in PR

The Kaling of America

The Kaling of America: PR for Vegetables and you.


The Five P’s of Publicity for Your Good Works

If you want get the word out about your good works, there are a number of tactics you can implement that are time-efficient and won’t break the bank. To run an effective PR campaign, you need to create a strategy that encompasses the five P’s: Positioning, Platform, People, Promotion and Perseverance.

Positioning. You need to precisely identify what’s unique about your good works. Research...

Blackberry Pie

Every summer while I’m on the Oregon coast, I make blackberry pie.  The concept of pie is larger than a summer pie and means whole or wholeness that is divisible into shares. If you apply the concept of pie to the media, it is apparent that only a few people like Donald Trump and Kimye who get the whole pie.

It takes lots of dollars to catapult yourself to a height that commands whole media attention—from Twitter to the...


Be on the Cover

“For years, I’ve wrestled with the notion of how to make PR an affordable commodity, instead of an expensive service that could only be bought by the superrich.” –Patricia Vaccarino


What You Should Know About Hiring a PR Firm

9 Things Every Business Should Know About Hiring a PR Firm (But Were Afraid to Ask)