Brand

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Protecting Your Brand in the Brave New World

It hardly needs to be said that the world has changed dramatically in the last decade or so.The proliferation of social media has done more to transform communication and branding than anything since…well, maybe since moveable type.

And it’s not going away or slowing down.If anything, the world is getting ever smaller and noisier.So how do you project and protect a brand in the digital age? The short answer is there are steps you can take, but they will only get you so far.