Additional PR services
We provide additional customized, high-end, PR services that are designed to fit your individual needs, including writing, media relations, PR coaching and PR strategy. They are provided through our parent company, the full-service PR firm, Xanthus Communications LLC, our CEO Patricia Vaccarino and our team of writers, researchers, designers, digital strategists, and media relations experts.
We provide a defined scope of retainer-based, customized PR services. We have experience building PR infrastructures for clients so they can have their own PR department in-house. We also provide customized, high-end PR programs on a month-to-month basis.
Strategic Counsel: We provides strategic counsel and planning that encompasses the following areas of expertise:
- Reputation management
- Competitive intelligence
- Influencer relations
- Business development
- Crisis communication
Branding to Define and Differentiate: Public relations programs begin with an intensive briefing to establish the messaging platform for public relations outreach.
Media Relations: Our team conducts expert media relations campaigns that ensure high-quality press coverage.
Our Writing Machine: Our team can write anything that is the best fit to promote your brand: message development, biographies, company backgrounders, fact sheets, social media posts and platforms, blogs, special guest blog posts, news articles, author-bylined articles, issues articles, trend articles, newsletters, executive profiles and summaries, content for press kits, press releases, media pitches, speeches, stories and web content.
VisUal PR™: We use original or stock-licensed photos, original graphics, infographics and creative forms of visual communication to tell your story on your blog and on your social media portals.
Social Media & Online Reputation Management: We are highly skilled in working with all aspects of social media and have substantial experience in both monitoring and posting information online with social media networks.
Non-traditional PR: We create campaigns using viral marketing techniques, as well as creative use of email and blogging methods that either command or divert attention, as needed. We takes pride in its ability to offer its clients delicate management of their public reputation—sensitive public relations for individuals who require the utmost in care, courtesy and discretion.