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Patricia Vaccarino and PR for People helps you to build your personal brand and manage media contacts and online reputation

PR for People gives you the tools you need to build your brand

Recognition for your personal brand doesn’t just happen. It’s the result of hard work and discipline.

When you build your brand, you build your business. PR for People offers the following tools to help you build your personal brand:

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    Justin Is Bieberlicious January 11, 2012

    I was on Twitter doing PR work for a client when I saw a thread of hysterical tweets: Justin Bieber’s grandparents were in a car crash! Justin Bieber’s grandparents’ car flipped! How are Justin Bieber’s grandparents? Are Justin Bieber’s grandparents alive or dead? OMG!! Justin Bieber really loves his grandparents!!!

    I don’t follow Justin Bieber and I really don’t care about his grandparents, but I Googled the story, until I realized what I was doing. I was getting sucked-in to news that was totally irrelevant to anything in my business or my life. I got hooked by the story: drama, tragedy, imminent death and grief, an accident so horrific that the car flipped in the air and landed upside down. OMG! Justin Bieber may have lost his grandparents!

    Whether it’s told in 140 characters, or in a book, an article, or a video, a good story will always command attention.

    In the last few years, people have been giving up newspapers and TV news and keeping up with late-breaking news via Twitter. Ordinary people are sharing information and telling compelling stories that may or may not be true. Twitter spouts word-of-mouth chatter like a nasty super virus. Sooner or later you are going to catch the bug. You just don’t know how bad your symptoms will be and how long it will take for you to recover.

    Twitter is making news more social and dramatic than it has ever been in the past. The question remains: will Twitter get you clients, increase sales and grow your business? Some reports predict 2012 will be the year social media gets boring.

    With Twitter, it is hard to separate what is authentic from the poseurs. A large following may look impressive, but it is increasingly common to buy followers from teams in India who grow Twitter followers the same way black hat SEO tactics generated content farms and false links to boost websites’ search rankings on Google. People who have large Twitter followers do not always have a real community, but may have paid to buy a mercenary herd that is transported from one social media account to another.

    Does Ashton Kutcher really have over nine million followers or is his magic genie a silk-turbaned Sikh team working in India for 2 dollars an hour?

    Twitter offers no accountability to assess what is genuine news vs. rumormongers, carpetbaggers and snake oil salesmen. Twitter offers no authentication to truly know who is really tweeting behind the scenes. Twitter is more than the wild wild west. It’s a gold rush where no one knows what is real and what is fool’s gold. Use it as a tool for business intelligence or competitive intelligence to see who is out there and what they might be doing, but validate everything. Build your following to be a community-of-interest, composed of real people who want to hear what you have to say.

    OMG!! What happened to Justin Bieber’s grandparents? They were scared and shaken-up, but they’re okay!!! –Patricia Vaccarino

    PR for People® Events

    PR for People® Seattle proudly presents “Stepping Out”
    Book Launch Party for STEPS by Patricia Vaccarino at eXit SPACE Dance Studio Friday, Feb 3, 6 to 8:30pm
    Attendees are encouraged to step-out and take the free ballet class that will be held at the studio during the launch party on Friday, February 3.

    STEPS has been described as more than an ordinary business book.

    Journalist Manny Frishberg said, “The title of Patricia Vaccarino’s new book STEPS is a mixed metaphor. There are the stair steps up in her grandmother’s house, which she mastered decades ago; there are the steps of a ballet class – the central metaphor of the book. Also, the steps of growing a business and a brand – the subject of the book. “Steps” is more than a business manual; it is part memoir, part meditation on the inner world of the ballet class, part exhortation to excellence: a pean to stretching beyond one’s reach.”

    Vaccarino wants to inspire people of all ages to take up dance. “No matter how old you are or what kind of shape you are in, the time to dance is now,” she said. “Rigorous dance training makes people stronger in all areas of their lives, and especially in business.”

    Revenue from the event’s book sales will be donated to the Seattle Dance Project. Founded in 2007 by Julie Tobiason and Timothy Lynch, Seattle Dance Project is a world-class dance company.

    PR for People® Seattle, Wed, Feb 1, RESCHEDULED!! Seattle Book Summit, Buy Books for America! Pop-up retail event for authors to sell their books and give a percentage to non-profit organizations and foundations. Secret location. Details forthcoming. Stay tuned.