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Patricia Vaccarino and PR for People helps you to build your personal brand and manage media contacts and online reputation

PR for People: Get the media exposure you need to grow your business

Getting press coverage will get you well deserved recognition for who you are and what you do.

Old Media, new media, social media – it doesn't matter. What does matter is that you get the word out. And we have the right tools to help you get press coverage.

  • Press Kits
    Journalists are very busy and don't have time to read through your website. That's why it's essential to create a press kit just for them. Our tool makes it easy to provide just what the media needs to know about you.
  • Media Switchboard
    The Media Switchboard is a media matchmaker service. We find you the right opportunities so you have a better chance of getting press coverage.

Latest Blog »


    American Writer: Ralph Waldo Emerson and the exceptional business person

    A good book is hard to find. Just ask the Pulitzer Prize Board who failed to award the Pulitzer Prize in fiction for the first time in 35 years. There has been plenty of speculation and gossip: the board couldn’t achieve consensus, the board never reads the books anyway, the lack of a book that is innovative and compelling enough to get the prize, and the publishing industry is in a meltdown. Keep in mind, the Pulitzer is for the big boys, serious authors, the well-connected and literary. The great unwashed Self-Published need not apply. If the literary elite is having a hard time selling themselves to a board, what does this mean for all other authors who just want to sell their books?

    A good book is hard to sell. Ask any author. Self-published or not. No matter whether a book is fiction or non-fiction, literary or schlock, it is getting harder to sell books. It isn’t because no one is buying books. People are buying books, especially eBooks, in record numbers. Except the price is so low and there is such a huge glut of new books that for any one author to sell enough books to make a living from the proceeds is an elusive pursuit.

    It takes a small village to create a book: writer, editor, publisher, book cover designer, layout artist, lawyer, licensing consultant, distributor, publicist and marketing consultant. And if you don’t have this strong team in place, your book will go nowhere. If you can’t afford to put a team into place, then you need to learn how to do everything yourself. More than ever, writers need to think of themselves as entrepreneurs who are building small businesses based on their books.

    A writer is an entrepreneur whose best work is grounded in cold-hearted practicality, coupled with a poet’s sense of beauty. Great American essayist Ralph Waldo Emerson wrote in Self-Reliance “Most of our jobs, our work, our endeavors are inherently wired to prevent us from becoming great.” Emerson was a champion of the entrepreneurial mindset and he understood what it takes to be innovative enough to build a business. In describing the entrepreneur, Emerson wrote, “He has not one chance, but a hundred chances.” Authors need to do more than to write well; they need to become exceptional business people so their books can be found in the midst of all the clutter.

    Please join us for the Seattle Book Summit on Friday, June 1st, where the focus is on the business side of publishing. For complete details check out our Registration Page on EventBrite and check out our Facebook page for latest event speaker updates.

    PR for People® Seattle Book Summit: The future of the book is here! Friday, June 1st 11:30 am to 6:30 pm, Art Institute of Seattle, South Campus, 2323 Elliot Avenue, Seattle, WA 98121. Please register at PR for People on Event Brite.

    NYC’s top comedian and author Wali Collins is our keynote speaker.
    Seattle Book Summit Itinerary
    11:15am to 12noon Registration
    12Noon to 12:30 – Opening with key note speaker-Comedian and author Wali Collins
    12:45 to 1:30 – Session 1 – Overview of Publishing Today
    The state of the publishing industry. Should you seek a traditional publisher or self-publish? Is it best to go to market with an eBook first and a print version later? How has the book changed?

    1:30 to 2:15 Session 2 – Book Elements. What needs to happen before you publish? What are the different forms of editing? What are the different formats of electronic or print publishing? How to choose an editor? How to choose a publisher? Do you need an agent? Do you need a lawyer?

    2:30 to 3:15 — Session 3 – The Book Cover: Is it true that book covers sell books? Bring your book and get its cover design judged by a panel of experts. Critique of covers and advice on How to choose a cover that will make your book sell.

    3:15 to 4:00- Session 4-Marketing opportunities
    How do you build a community for your book? What tools do you use? How do you blend PR with Social Media and marketing? How do you know when it is time to hire a publicist?

    4:00 to 4:45 – Session 5 – It’s not wrong to make money in publishing – The business of publishing focuses on the finer points of book distribution, in print and electronically, and some newer methods of book distribution. What are the intellectual property rights of authors and publishers? What possibilities do books have for brand extension and licensing? What are some other revenue streams?

    4:45 to 5:30 – Session 6 – Turning the page: The book of the future is here
    Beyond eBooks, now we can begin thinking about each book as a living community. What are the future trends in publishing? What are the new revenue streams for publishers and authors? What does product placement have to do with books?

    Note: All sessions are 30 minute moderated panel discussions with 15 minutes Q&A
    5:30 to 6:30 – Reception – Cocktail party/mixer includes hors d’ oeuvres, beverages and wine. This is a great opportunity to mingle with other authors, publishers, and with business professionals and companies that serve the publishing industry.

    Sponsors Include: PR for People® PublishNext! Art Institute of Seattle Creative Fuel Studios 4th Avenue Media