From Belarus | Olga Szwed

 

Olga Szwed is from Gomel the second-largest city in Belarus.  An extraordinary fashion designer/stylist, she came to America to study at the International Academy of Design and Technology. Aside from designing couture fashion for her own proprietary brands, Olga de la Couture, and her former bridal shop La Belle Reve, Olga is the creative director and designer for Poppy & Bloom, which offers whimsical prints,...


The Bird that Ate Search Engine Optimization

On September 26, Google announced its Hummingbird update, living up to the irony of their update naming convention, as this is no pint-sized change. With Hummingbird, Google moved even further from a link-based model of relevance-ranking to the user-experience model of relevance that started with the...


What You Should Know About Hiring a PR Firm

9 Things Every Business Should Know About Hiring a PR Firm (But Were Afraid to Ask)  


What’s so Great About Smiling

What is it about smiles that, at least to Americans, are so appealing?  I was buying something at my local CVS and when I chanced to smile at the checkout clerk who smiled back at me with a 100 watt smile.  There was no apparent flirting going on.  And, while I am most certainly capable of flirting, am pretty fit, and do look a bit younger than my chronological age, I was also at least as old as her grandfather.  She was just responding to...


Wali Collins on That One Thing

What is that one thing you could do for hours? The thing you feel you were born to do.  What is that particular something that when you are doing it, it bring you peace and a certain calmness? My question to you is why are you not doing it all the time? Is it because you have other responsibilities or a job?

Believe it or not, you can make a career out of whatever your passion is.

Think about it. If we all did our...


Jobs:The Coming War!

One of my interns recently commented that she had observed “so many old people” working in places such as Fedex-Kinkos, Home Depot, and Rite Aid.  She wasn’t making a comment on the culture as being “old” as much as she was observing that many of these oldsters who are working are doing so because they have not saved enough for retirement.  Some companies prefer to hired older people because they bring a...


Spotlight on Career Consultant Lynn Berger

A career coach and counselor, Lynn Berger says it is never too early to start planning for your education and career. Although Lynn works with people of all ages, she has also had the opportunity to work with high school students to help them start planning for their future careers in a way that is fun and sustainable throughout their lives. 

According to Lynn, “Parents, professionals and teachers need to support young people...


Tell me About Yourself

“Tell me about yourself!” How many times have you heard this in a job interview? How you respond can make all the difference in the outcome. How do you stand out from the pack in a clear, concise and memorable way? Every business professional, whether you are in the job market or not, needs a personal brand statement that quickly outlines your value in the workplace. Think of it as your personal elevator speech.

 Preparation is...