1. News
  2. Business

Business

In the Belly of the Whale

Patricia Vaccarino's picture
Patricia Vaccarino
June 19, 2017
Category: 
Business

Why bother to hire a P.R firm when you can do it yourself? Would you extract your own teeth, perform surgery on your own brain, or represent yourself pro se in a court of law?  Okay, maybe you think P.R. is something easy that anyone can do, but it’s not true. In the age of trolls, flamers and bullies, you will end up being swallowed by a big flopping fish. Floundering? It’s warm down there in the belly of the whale. Dark too.  You think you’re going somewhere but you’re not. Why stay there and drown when you could be swimming upstream?

Tags: 
P.R.
Journalism
Media
Storytelling
messaging
Networking
Influencers
Read More...
read more..

Latest Posts in Business

Business
...

Lynn Berger: Finding the Right Fit for Life and Work

Manny Frishberg's picture
Manny Frishberg
August 31, 2016

 For more than two decades, Lynn Berger has been helping people find their workplace bliss.

“When I first joined the workforce I was studying business and finance and then I realized I was more interested in what was going on with the people and organization,” she says. So, in graduate school she majored in Organizational Psychology and went to work in Human Resources and Consulting, utilizing the understanding of organizational...

Read More...
Business
...

Millennials Mapping the Way for a New American Workforce

Brittany Graham's picture
Brittany Graham
August 31, 2016

Roughly defined as a group of individuals between the ages of 18 and 34, the “Millennial” generation is now projected to surpass Baby Boomers as the largest living generation in the nation, according to the U.S. Census Bureau’s 2014 national population projections.

Disillusioned by dwindling long-term employment options and dismal...

Read More...
Business
...

Is Your Organization Grant-Ready?

Ron Flavin's picture
Ron Flavin
August 30, 2016

There are more than 1.5 million nonprofit organizations and more than 350,000 registered congregations in the United States, many of which exist for the purpose of helping those in need. Most of these organizations rely on donors to provide the funding they need to fulfill their missions. Many also look to state, federal or private grants for financial support. Unfortunately, most people are misinformed when it comes to the availability of...

Read More...
Business
...

IBM Kenexa Recruitment Department In Lincoln, Nebraska, Houses Employment Branding Machine for International Brands

Kindra Foster 's picture
Kindra Foster
June 13, 2016

Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.

“Hiring the wrong...

Read More...
Business
...

Do the Hustle!

Matt Robinson
June 05, 2016

The “gig” economy is a lifestyle all its own

By Matt Robinson

I’ve been hearing a good deal lately about this new “gig” economy in which people take a number of smaller jobs instead of aiming for the gold watch after 40 years at the plant.

As someone who has been living it for 20 years, I am not sure what is all that “new” about it.

In the past two decades, I have published over 4,000...

Read More...