Business

Capital is the lifeblood of any business. And without a steady flow of capital, any business established for the purpose of turning a profit, will soon wither and die. In the lifecycle of a most small businesses, there are two key points at which funding is most necessary - during the startup or launch phase and during times of growth or scale-up. For 2019, there are several new trends in business funding that are both innovative and responsive to the needs of entrepreneurs during launch and growth phases. 

Although today’s tight economy makes it harder to outsource PR, entrepreneurs of all sizes and stripes will still need to launch their own outreach.  People who are not experienced in marketing spend too much time on one facet of PR. They think they only have to do one thing well to break through the clutter. It is a colossal blunder to focus on one area and neglect the other things that you need to do.