| PR
for People connects professionals to the media. Media Switchboard™
is a baseline PR program designed specifically for individuals. We use
Newswire services and proprietary media contacts to connect you with the media. The
primary objective of Media Switchboard™ is to build brand equity in the expert's
name by using the media to increase awareness. Media Switchboard will enable you
to be quoted and covered in the media. Media placement helps to increase the number
of the expert's clients, and if the expert has written a book--to increase book
sales. How it works
Each day we monitor hundreds of media queries
posted by journalists, editors, and producers on all Newswire services. As media
sources work on stories, they often need quotes, testimony and case studies from
individuals who are knowledgeable in their field. The Media also considers PRforPeople
to be a "source" and will come to us in search of an expert in a given
field. On your behalf, we identify all relevant requests that we believe
you can answer and send them to you. We alert the reporter that we have asked
you to respond. The deadlines for response are always posted. It is up to you
to respond in a timely manner. | 
