|
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Personal
Publicist. |
When I get a media request,
how will I know how to respond? |
| You will be assigned a personal
publicist. He or she can assist you and provide information about media queries.
|
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| Relevant Media Requests. |
| How
do you determine which kinds of media queries I should receive? |
| Our
media analyst and her team make careful assessment of your area(s) of expertise.
On your behalf, we identify all of relevant requests that we believe you can answer
and send them to you. We alert the reporter that we have asked you to respond.
|
| |
| Notification of a Media Request. |
| How
will I be notified of a media request that is relevant to my expertise? |
| We
will notify you of each request by email or in some cases by phone. |
| |
| Media
Request Deadlines. |
| How quickly do I need to respond
to a media request? |
| As soon as possible. Everyrequest includes
a deadline. Even with a long-lead deadline, it is recommended that you respond
to a request with a sense of urgency. You will need to respond immediately to
the reporter by email. |
| |
| Transmitting
Your Bio and Photo to the Media. |
| How will the
media learn about who I am and my area of expertise? |
| We will
transmit your photo, bio, and direct contact information to the reporter on your
behalf. We will tell the reporter that we believe that you are astrong candidate
to answer the query. We will then ask you to contact the reporter yourself, thus
opening a dialogue between you and the media source. You always have the option
of passing on any request due to your absence, time constraints, or because you
do not feel that it is relevant. |
| |
| Replying
to Media Requests. |
| How do I reply to the media? |
| You
must always extract the reporter's email address from the query and insert it
into a new email that will be sent to the reporter. When you receive a media request
from us, do not simply hit reply. If you do, your request will be returned to
the sender rather than sent to the reporter. It may go directly to the Newswire
database and will take a day to return to us. |
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| Tracking
of Media Placement. |
| How do I know if I have been
covered in a news story? |
| More often than not, the reporter will
let you know that they are using your commentary. However, there have been many
occasions when there was no prior notification. We strongly recommend that you
follow-up with the media source to find out the date of publication. We also recommend
that you capture your press coverage and add it to your website or use it as a
promotional tool to send to your clients and colleagues. |
| |
| Cloaked
Media Requests. |
| What do I do when I receive a
media request that does not have the reporter's contact information? |
| There
are rare instances when a reporter has withheld his or her identity to minimize
the number of responses from experts. In these cases we will alert you that you
will need to send your email response to your personal publicist instead of to
the reporter. Your personal publicist will then forward your response to the reporter
from within the Newswire system, which is a closed database. |
| |
| Placing
a Hold on Media Requests. |
| What do I do if I am
out of town and unable to respond to requests? |
| If you will be
unable to respond to requests from the Media for any period of time, contact your
personal publicist and alert her to the dates that you will be unavailable. She
will refrain from sending you requests and sending your bio to reporters until
you have returned. |
| |
| Other PR Programs
for Individuals |
| What do I do if I am interested
in sending out a press release or acquiring speaking engagements? |
| Other
more intensive levels of PR programs are offered to individuals. These programs
range from press tours and ongoing proactive media relations to blog placement
and speaking engagements. If you are interested in a more intensive program, contact
your personal publicist. |
| |
| If
you feel you need assistance, training in media skills is available on a customized
basis. Please contact media@xanthuscom.com. |
