Articles on PR for People

I was thrilled to be the first expert interviewed by Sean Costigan in Red Sift’s new podcast series, “Resilience Rising,” available on Spotify. We covered a lot of ground, looking at firms like Wells Fargo, Boeing, Theranos, and JPMorgan Chase.  I had written about much of what we discussed in 2017 in an article for Risk Universe magazine called “Executives and Risk: What Your Teams Won’t Tell You.”

Twenty-two years later, the sounds and images of that day reverberate. The 19-acre complex of buildings called the World Trade Center, considered to be the heart of the financial sector, was forever changed. 

In the 1960s, a relatively new technology was able to record and broadcast as news the behavior of citizens and law enforcement in Southern states, in particular Alabama and Mississippi. The rhetoric matched the behavior, as protesters or voting rights advocates were beaten while the police stood by. One cannot repeat the names called, but can remember still the violent speech used by segregationists as they fought against the change that was coming.

I examined the factors that should go into making responsible decisions around risky ventures in our current environment in my column last month and concluded: “The general shape of risk has not changed that much in the past 15 years, but every time is new. There is no shortcut or quick fix to making consequential decisions at the right time. The elements that go into risk management are unchanging: careful, patient, and meticulous thinking.”