May is Our Do Gooder Issue

Is our net worth the best yardstick to measure how valuable we are to the world?

Michael got into the business primarily because of his entrepreneurial nature, but he also recalls how his parents had worked hard their entire lives to have a substantial nest egg only to see much of their fortune eroded due to the expense of long-term care while living in an assisted living facility.

Even though the media has become highly fragmented, there is no greater credibility for your business than getting authentic news coverage.  There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press.  Let’s take two heavyweight contenders—The New York Times and Tech Crunch. How do you get in?...